SEO – Search Engine Optimisation
Let’s talk about SEO for a bit. A lot of people think it’s some sort of magic. But that’s not the case.
Just take a look at it from your prospective – What do you do when you want to find something on the internet?
You search for it, right. And then you click on one of the links on the first page of the search results. In fact, more than 90% of visitors will act in the same way.
Have you ever wondered how those web pages at the top of your search result got there? It was because they were search engine optimised.
How Do Search Engines Work Work?
Exactly how search engines work is a closely guarded secret, but the main principles are known.
They are based on two main factors: Keywords & Links
Let’s Focus On Keywords
Your chances for a better ranking grow when your website contains the same keywords that are being searched. Keywords are especially effective when they are found in a website title, address or headings. But careful, quality over quantity should be your rule of thumb.
Some so-called SEO experts try to fool the search engines with some ridiculous keyword occurrence instead of focusing on quality content first.
How About The Links?
Websites that link to yours basically tell search engines you have some good stuff there. But again, quality over quantity. Links from irrelevant sites won’t get you a better rank.
This Is A Basic Introduction To SEO
In reality it’s not a simple task. There are may factors to take into account.
You definitely need someone to help you with it. Someone like us.
We’ll develop a custom SEO strategy specifically for your business. We will:
- Identify the right keywords
- Write friendly site code
- Figure out the right linking tactics
But most importantly we’ll find you ways to provide high quality content for your visitors and search engines as well.
So do not hesitate and contact us today.